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Otterpaw Granola

A brand + packaging exercise for a healthy snack company. Otterpaw is a concept brand featuring all-natural, high-quality ingredients.

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Packaging with personality.

Packaging with personality.

How to make yet another granola brand stand out? In this case, I assigned a lil’ illustrated otter the role of brand ambassador. With a little whimsy and a touch of personality, even a rather mundane product can stick with potential customers.