PROJECT: Art for All Ball "reCHARGE" Brand PackageCustom event branding & collateral for an Arts and Health Non-profit’s annual fundraising gala.
At Path with Art, an arts and health non-profit serving persons in recovery, the year culminates in a major fundraising gala for the organization’s donors, local philanthropists, and patrons of the arts. As Marketing Content Manager, I bridged creative direction, graphic design, coordination with external resources, and project management to develop a cohesive brand package. Deliverables spanned a suite of digital marketing collateral, invitations, printed signage, day-of-event materials, and an elevated art book featuring participants’ works from the past year.
Art for All Ball print invitation (outside): an eye-catching trifold design with plenty of visual real estate that, when folded, fit neatly into an A7 mailer for ease of distribution.
Art for All Ball print invitation (inside): a striking inversion evoking the feeling of walking into an event space.
Digital collateral: Social media posts
The Art for All Ball’s fundraising engine is fueled by its “models”: a cohort of community leaders, philanthropists, and arts advocates who activate their communities to raise awareness and support. Social media is key for this kind of audience engagement, and I helped Path with Art utilize this channel to promote the models, boost engagement, and garner shares and donations.
Digital collateral: Email Campaigns, Website, & night-of-event
Email invitation
Copywriting, event branding, graphic design, email design
model introductions email campaign
Copywriting, event branding, graphic design, email design
Art for All Ball 2025 Website
Copywriting, event branding, graphic design, photography, web content management
Night-of-Event Slide Deck
Copywriting, event branding, graphic design, presentation design