Brand Identity

Brand identities

Olympia Coffee: Brand & Packaging Refresh

As Creative Director at Olympia Coffee, I oversaw an extensive brand overhaul with a focus on refreshing their packaging lineup. Working with Olympia Coffee’s leadership team and an external branding agency, I contributed to key decision-making, collaborated across departments to gather internal feedback, and helped usher the design process from start to finish. I was also responsible for translating the final brand package from raw design elements into printed packaging with visibility across eight cafes as well as Costco locations across the Puget Sound region.

Brand direction by S & Co., Bogota, Colombia. Illustration by Jonathan Calugi.

Olympia Coffee website redesign based on the brand refresh. Designed with the help of Shopify themes. Customized and implemented by me.

Custom holiday packaging I created based on the design scheme from the Olympia Coffee brand refresh.

Olympia Coffee brand refresh applied to packaging.

Olympia Coffee brand illustration applied to a gift card.


Path with Art: Art for All Ball 2025

At Path with Art, an arts and health nonprofit serving persons in recovery in the heart of Seattle Center, the year culminates in a major fundraising gala for the organization’s donors, local philanthropists, and patrons of the arts. As Marketing Content Manager, I was tasked with creating the event branding. Bridging creative direction, graphic design, coordination with external resources, and project management, I successfully developed a cohesive brand package along with a suite of digital marketing graphics, invitations, printed signage, night-of-event materials, and an art book featuring participants’ artworks from the past year.

Art for All Ball invitation (outside): an eye-catching trifold design with plenty of visual real estate that, when folded, fit neatly into an A7 mailer for ease of distribution.


Assorted Branding Projects

Death & Texas brand illustration for a Pacific Northwestern country band.

Initial brand sketches for a coffee shop and roastery concept.

Logo concepts for Beehive Salon in West Seattle.

Logo kit for the West Seattle Book Club rebrand.

Logo kit for West Seattle Book Club’s brand refresh.

Logo for an upscale, Japanese-inspired bar concept.

Full logo, graphic treatment, and copy for the West Seattle Book Club rebrand.

A personal favorite (if rejected by the client) final logo lockup for Death & Texas.